Heart of Soul

In response to in-depth research which explored the identity design and place-making of North West based craft beer, I present, Heart of Soul- a brand identity concept for a craft beer brand inspired by my local town of Wigan, and the synonymous Northern soul. The look and feel for the brand is inspired by the period of Wigan Casino and Northern soul’s peak success, the 70’s, with geometric pattern design, striking modern aesthetics and references to Supergraphics.