Dunkin’

Serving up seasonal looks for Dunkin’ retailer packaging.

Working across multiple packaging and POS briefs to bring each individual donut pack to life with it’s own personality and flavour to stand out on the shelf. Starting with mood-board sessions, I gather inspiration and explore typography, shape, texture, and colour to figure out what will make the flavour and theme pop. Concepts offer a range of options from safe, middle ground and bold. Packaging develops into creating promotional content which is run across stores and social media.